My life told through fashion, food, music, art, love and a couple cocktails.

Friday, February 11, 2011

NEW STORE OPENINGS THIS MONTH



Alexander Wang
103 Grand Street
New York, NY 10003

What: The first boutique from the hottest young designer in the industry. Should be filled with sexy, grungy, body-conscious looks. Status: Unclear. We've heard a Fashion Week opening date predicted for months, but PR won't confirm anything, and the store doesn't look quite done yet.


Agent Provocateur
675 Madison Avenue
New York, NY 10065
(212) 840-2436

What: A sexy new flagship from the lingerie brand. Status: Technically, it's been open since January, but they're hosting the official launch party this weekend. Fun fact: The invite is totally NSFW.



Guess
575 5th Avenue
New York, NY 10017
(212) 922-9792

What: A massive new Fifth Avenue flagship—part of a cluster of new retail around Bryant Park. Status: The store was supposed to open Friday, February 11, but due to all the bad weather lately, Guess has postponed the launch.





Bar III Pop Up Shop
156 5th Avenue
New York, NY 10010

What: Macy's is opening this temporary store to showcase its younger, hipper Bar III brand. Status: Opens Thursday, February 10.




Improvd
819 Washington Street
New York, NY 10014

What: The first store from the year-old avant-garde label, which was founded by the owner of the boutique Atrium and a Diesel alum. When: Doors open Friday afternoon for a soft-opening, and the store should be in full swing by Monday, February 14.




A.P.C.
92 Perry Street
New York, NY 10014
(212) 371-9292

What: The cult brand brings its discouted overstock—all simple, chic, and very French—to the West Village. Also look for collabs and other in-store specials. Status: Confirmed open. 




Helmut Lang
Mercer St. & Spring St.
New York, NY 10012


What: Elle reported last week that the sleek-but-tough brand would be opening a Soho shop today, February 8, with a corner dedicated to Olivier Theyskens's much-discussed collection for Theory. Status: This one's a bit of a mystery. Lang PR confirms that the store is opening, but not until later this month. And we're still not sure which corner it might occupy.





Aritzia
524 Broadway
New York, NY 10012
(212) 334-3255

What: This Canadian chain is like Scoop meets Madewell, or like Express meets Intermix, or like some other as-yet-unimagined mash-up of American brands you probably feel pretty positively towards. Status: The full store won't open for another few months, but the "Shop Before the Shop" in their third-floor showroom is welcoming customers now.




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