My life told through fashion, food, music, art, love and a couple cocktails.

Thursday, September 8, 2011

DEREK LAM NAMED
"MERCEDES BENZ PRESENTS" DESIGNER



Derek Lam, the designer and brand known for its understated luxury, refined cuts, and bold silhouettes, receives the title of “Mercedes-Benz Presents” designer for this season’s Mercedes-Benz Fashion Week Spring/Summer 2012 Collections, which kick off this week. The Derek Lam runway show is being held on Sunday, September 11, 2011 at Lincoln Center, home of Mercedes-Benz Fashion Week.

“I am honored to be this year’s ‘Mercedes Benz Presents’ designer,” said Derek Lam. “I have a great respect for Mercedes-Benz and their unyielding support for fashion.”

“Derek Lam’s impeccable reputation in the fashion industry is a testament to his heritage, precise skill, and fresh approach, all of which are qualities that distinguish the brand much like Mercedes-Benz does,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “Derek’s modern yet youthful designs mirror characteristics that embody the new C63 AMG Coupe, making Derek the perfect choice for this season’s Presents designer.”

Derek Lam joins a prestigious list of past “Mercedes-Benz Presents” designers including Herve Leger by Max Azria, Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

Source: [Pursuitist]

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