DEREK LAM NAMED

"MERCEDES BENZ PRESENTS" DESIGNER



Derek Lam, the designer and brand known for its understated luxury, refined cuts, and bold silhouettes, receives the title of “Mercedes-Benz Presents” designer for this season’s Mercedes-Benz Fashion Week Spring/Summer 2012 Collections, which kick off this week. The Derek Lam runway show is being held on Sunday, September 11, 2011 at Lincoln Center, home of Mercedes-Benz Fashion Week.

“I am honored to be this year’s ‘Mercedes Benz Presents’ designer,” said Derek Lam. “I have a great respect for Mercedes-Benz and their unyielding support for fashion.”

“Derek Lam’s impeccable reputation in the fashion industry is a testament to his heritage, precise skill, and fresh approach, all of which are qualities that distinguish the brand much like Mercedes-Benz does,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “Derek’s modern yet youthful designs mirror characteristics that embody the new C63 AMG Coupe, making Derek the perfect choice for this season’s Presents designer.”

Derek Lam joins a prestigious list of past “Mercedes-Benz Presents” designers including Herve Leger by Max Azria, Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

Source: [Pursuitist]