PIPER HEIDSIECK CHAMPAGNE IN
RED CROCODILE
The prestigious spirit house Piper-Heidsieck has draped its new limited edition Bodyguard in a ‘sexy red crocodile skin’ that will be rolled out this month at selected travel retail outlets. Rémy Cointreau Global Travel Retail Marketing Director Matthew Hodges went on to connote that the 75cl Champagne Brut is “a perfect example of how innovative and audacious this brand can be.” Rémy Cointreau Global Travel Retail brband is said to distribute only small quantities of this limited edition in travel retail, but is expecting to add a halo of excitement to the whole brand. And why not? The lipstick red faux crocodile skin sheath adds a whole new glamour element to the spirit.
The distribution would commence at the Aelia (Paris Charles de Gaulle Airport Store) followed by other travel retail worldwide, but the domestic distribution will also follow in time. You can catch the full Rémy Cointreau portfolio at the TFWA World Exibition in Cannes this month. Connoisseurs on board, be ready to pick up your bottle of bubbly soon!
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